StartABiz Staff
Budgeting is one of the most critical factors in the success of a digital startup company.
With so much hype placed on creating a buzz or the engineering of viral social media campaigns, and with many investors caught up in the buzz and enthusiasm of a digital startup, many new companies fail to do the basics.
In 2014, US tech start-up...
by BigCommerce
Introducing omnichannel marketing
Consumers can interact with a brand in more ways than ever before. They might browse your online shop, visit a physical store, see a print brochure, hear an ad on the radio, or reach you through an app.
When you promote products through several of these avenues, you're omnichannel marketing. BigCommerce takes that definition a little further....
by Brock Blake
Regardless of industry, geography or financing needs, applying for a small business loan can be an intimidating process. Business owners often feel like they are opening the door for potential lenders to analyze and critique every aspect of the business. If a small business doesn’t have enough business credit to assess risk, lenders will turn their attention...
by Assaf Resnick
No one wants to sit through a lecture.
For many entrepreneurs, when you’re trying to convey the true potential of your company to an investor, it’s tempting to provide as much information as possible. But striving to capture everything in the space of a one-hour meeting can be a trap. Your well-intentioned efforts to convey every detail of...
by Ruth Reader
At an intimate panel discussion inside Spring’s offices in downtown New York City, representatives for apparel labels Joie and Current/Elliott, Negative Underwear, and outerwear maker The Arrivals described their processes for both launching a new brand and maintaining an existing one inside the highly competitive retail industry. All of these brands market their wares on Spring, a...
by Anuj Goel
There are two kinds of companies in the world; those that know they have been hacked and those that don’t. The quote best exemplifies the truth in cybersecurity. No industry, sector or country is quarantined against a cyber attack. Every company, be it a technology giant or a small business, has vulnerabilities that could be exploited by...
It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.
by Rich Kahn
For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant...
While the use of advertising automation is enhancing in regards to the number of businesses utilizing automation as well as the level to which those businesses are utilizing it, what we do understand if that adoption is much faster amongst larger businesses.
A current Raab File located that 60 percent of those with profits exceeding $500 million have actually currently...
by Jayson DeMers
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers.
But what is it that makes live video successful, and how are brands using live videos...
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