StartABiz Staff
Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this strategy on some level for millennia. The difference is that today, startups are launching referral programs that take this strategy to the next level.
There is no doubt that referral programs work....
This isn’t your normal post about forecasting trends. Because, well, it doesn't focus on the forecast. The future is unpredictable. Trends are never guaranteed. So to mitigate our susceptibility to market volatility, we need to plan our marketing strategies around transience. What’s the best way to plan for something we don’t know? Plan for something we know.
The cognitive...
As is the case with big corporate companies, SME/SMBs, and startups won’t be having a big budget to perform their digital marketing activities. The question is how do these plan the digital marketing activities with low investment and reap the maximum benefits? None, underestimate or question these companies’ preference in opting for online marketing. Though they won’t be receiving...
A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me the heebies jeebies. It’s hard work getting your clients to like you and be loyal to you in a virtual world with an ever changing topography. Maybe...
by Pratik Dholakiya
The days of manually researching and certifying each individual business lead will quickly be in the rearview mirror. When it comes to marketing, startups each face their own obstacles during the growth phase. Typically, the biggest issues arise due to lack of budget and manpower. This is where automated marketing comes into play.
Automated marketing has become a...
by Shweta
Here is the list of 41 places where you can easily list your business/startup, depending upon the category and location your startup belongs to.
Facebook- Give your brand, business or cause a voice on Facebook and connect with the people who matter to you.
Google- Get your business hours, phone number, and directions on Google Search and Maps.
Bing- Bing is...
by Alla Ty
When you’re starting up in one of the best small business markets in the world, you need to know which bank accounts are best for US small businesses.
In order to give you a concise but detailed answer, we scoured the information pages of various American banks and settled on two different types: larger banks and smaller banks....
by Larry Kim
One of the perks of speaking at several marketing conferences every year is that I get to meet and get to know lots of new and awesome people. And this year was no exception.
Now that the marketing conference season is wrapping up, I wanted to give a shout out to a few "unicorn" marketers--people who I think...
by Roxana Nasoi
On average, approximately 90% of startups fail to become successful. Most common reasons for failure include insufficient funding, low break-through rate, too many expenses, poor revenue streams. Being in one of the following markets gets you a higher chance to survive: IT, finance, real estate, education, health, services, and wholesale. Over 50% of businesses in these industries seem to still...
by Ross Andrew
As an early stage entrepreneur, you’ll rarely be short of people offering their (often unsolicited) advice, and many of them will tell you that you can’t succeed as a startup without doing X, Y, and Z. Don’t listen to them. From my experience of bootstrapping a company to over $25 million ARR and 3,800 percent revenue growth...