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When she was 22, Sophia Amoruso began selling clothes on EBay under the name Nasty Gal Vintage. At the age of 28, she had amassed $250 million. How did she do it?

Simply put, she took a culture that she loved–vintage, hip, girl culture–and made a business out of it. She continued being fresh and relevant to her audience of Millennials. She did this by staying true to herself as an empowered Millennial woman–a #GIRLBOSS.

Like Amoruso, you can take what you love and make it a business without sacrificing your love for it. But beware. The journey isn’t easy. It takes vision, courage, smarts, persistence, and organization. You may have to sacrifice some of your idiosyncrasies to appeal to a broader audience.

At first, you may feel a twinge about making money from a purely passionate activity. But ultimately, if you truly love what you’re doing, you’re giving something valuable to people, something worth more than money. You’ll keep adapting to make it fresh. The world, and you, will be better because you’re doing this.