A lifelong entrepreneur explains why it's so important to start a project that earns money outside your day job
by Tanza Loudenback

It’s safe to say America is obsessed with the side-hustle economy.

And rightfully so — what’s not to love about monetizing a hobby or passion?

Well, if you ask Chris Guillebeau, a New York Times bestselling author and entrepreneur, there’s more reason to launch a side hustle than the lure of an extra paycheck.

“I do believe people need it, I don’t think it’s just something that’s nice — I think there’s an urgency to it,” Guillebeau, 39, told Business Insider.

While he does think starting a side business is a smart way to develop some financial security, there’s a deeper, “very positive” benefit he encourages people to shift their focus toward.

It’s also crucial to “look away from the gig economy” and part-time jobs, he says, and put your energy toward creating something unique and valuable that people will pay for.

In early January, the Portland-based author and blogger launched a podcast and traveling workshop called “Side Hustle School” to help others create and grow their side projects.

“I really have seen over and over just how excited people get when they’ve never had any kind of entrepreneurial project and they don’t necessarily want to be a full-time ‘entrepreneur’ but then they start this little hustle and it works out for them — it’s just a great source of happiness that comes from it,” he said.