As a Startup CEO, My Day Revolves Around 3 Main Activities
by Marco Zappacosta

What’s your daily routine like as a startup CEO? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.

My answer to this question has evolved a lot as Thumbtack has grown. At this point, my day revolves around three broad activities: 1) internal decision-making or knowledge-sharing meetings, 2) recruiting and 3) external brand-building efforts. Across the three, my time is probably split 50 percent, 30 percent, 20 percent.

For the first, this is everything from 1-1s with my directs, weekly executive meetings, key project meetings, weekly All-Thumbs, etc.

Recruiting is still a huge part of my week even now that we’re over 500 employees. From meeting people who may be interested, to interviewing them when they’re on site, to helping close them once we’ve made an offer, I invest a lot of time in recruiting for the simple reason that people power everything!

And finally, building the brand externally is also a big part of my responsibilities. One of the hats I wear is “chief storyteller” and evangelizing on Thumbtack’s behalf helps get more exposure for our product and for our company. This can happen by talking with the press, meeting investors or speaking at industry conferences.